Linchpin

During my vacation in Mexico in March and spring break from graduate school, I had a chance to read “Linchpin” by Seth Godin, an essential read for anyone in the workforce today but especially for marketing professionals. The concepts that anyone can be an artist with work that brings about change, to be aware of our “lizard brain” and our higher mental abilities as well as the powerful exchange of gifts to bring abundance are wonderful to me. Mr. Godin gives relevant examples of these concepts in play during his professional and personal life that really bring home the concept of the linchpin as an indispensable force vital to her industry, society and team. If you have a chance I encourage everyone to give this book a read.